Titan Playbook60-Day Tactical Delivery Pilot Plan

60-day strategic growth activation across marketing, content, and outbound sales.
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The Titan Pilot is a high-intensity, cross-functional initiative that compresses strategic discovery, execution, and testing into a powerful 60-day sprint. With a dedicated sales development rep (SDR), operations consultant, and full content production support, Titan is designed to unify growth efforts across marketing, sales, and brand authority — fast.

Month 1

Deep Discovery & Full-Funnel Strategy

Objective: Align cross-functional growth strategy, build infrastructure, and launch foundational campaigns.

Kickoff & Team Alignment:

  • Host kickoff call to introduce:  
    - Dedicated full-time SDR 
    - Account manager 
    - Ops consultant
  • Align on goals, ICPs, current sales and marketing efforts.
  • Assess growth architecture across teams and departments.
  • Review existing tools, processes, and sales stack.

Strategic Discovery & Funnel Audit:

  • Conduct a full-funnel analysis from awareness to advocacy.
  • Audit market position, competitive landscape, and customer personas.
  • Identify funnel gaps, friction points, and drop-off zones.
  • Assess current customer base to identify advocates for case studies.

Positioning, Research & Authority Building:

  • Audit brand and messaging for positioning clarity.
  • Identify opportunities to reposition for competitive differentiation.
  • Spot gaps for original research campaigns to boost thought leadership and enterprise credibility.

Sales Infrastructure Setup:

  • Purchase and configure outbound domains.
  • Set up email and Google accounts for SDR.
  • Begin domain warming (1–2 weeks).
  • Draft and A/B test outbound messaging with early, low-volume sends.

Content & Asset Production:

  • Begin customer story production with case study #1.
  • Deliver full sales enablement suite:
    - PDF one-pagers
    - Audiograms
    - Video snippets
  • Conduct keyword and SEO opportunity analysis.
  • Perform content gap analysis based on persona and customer needs.

Midpoint Strategy Review:

  • Host end-of-month review to assess performance of all activity streams.
  • Align on execution priorities and targets for Month 2.

Month 2

Execution & Performance Ramp

Objective: Execute across all channels, scale outreach, and produce revenue-driving assets.
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Outbound Expansion:

  • Ramp outbound email volume significantly.
  • Monitor performance metrics and continue A/B testing sequences.
  • SDR actively engages qualified leads and feeds insights to sales team.

Case Study & Content Delivery:

  • Produce second customer story and full asset suite.
  • Launch tailored SEO-driven content for key personas and segments.
  • Deploy social content to amplify reach across channels.

Sales Enablement Toolkit:

  • Create new enablement materials that align with funnel gaps.
  • Optimize content for sales team usage at each stage of the buying journey.

Strategic Wrap-up:

  • Host a high-level review session with all stakeholders.
  • Analyze KPIs, strategic alignment, and outcomes.
  • Deliver recommendations for ongoing execution or program continuation.