Scale Plan120-Day Tactical Delivery

Kickoff Meeting:

• Conduct a detailed kickoff meeting with your team to understand your goals, target audience, and existing marketing efforts.
• Establish communication channels and project management tools.

Initial Research & Analysis:

• Perform a deep-dive analysis of your market, competitors, and customer personas.
• Gather data on current marketing performance and identify key metrics.

Customer Journey Mapping:

• Define the customer journey from awareness to advocacy.
• Identify key touchpoints and actions for each stage (e.g., trials, MQLs, SQLs, demos, closed deals).

Customer Stories:

• Conduct an interview and create the first customer spotlight or case study.
• Produce and distribute the story across social and sales channels.

Content Strategy:

• Develop a comprehensive content strategy that includes blog posts, email campaigns, social media, and offsite articles.
• Outline a plan for creating and distributing high-performing content that aligns with your brand and target audience.

Growth Strategy:

• Identify gaps in current marketing efforts and revenue growth opportunities.
• Develop a growth strategy focusing on quick wins and long-term goals.

Positioning:

• Align brand messaging with target personas.
• Create clear, consistent messaging tailored to each Ideal Customer Profile (ICP).
• Conduct initial A/B testing on key messaging.

• Comprehensive content strategy document.
• Growth strategy plan identifying gaps and opportunities.
• Positioning document with aligned brand messaging for target personas.
• Customer Story: Interview with a client, case study or use case, plus accompanying visuals.
• 1 Audiogram: Audio snippet promoting content.
• 1 Video Snippet: Short video highlighting key content or customer success.

High-Performing Content Production:

• Create and publish the first of three blog posts, ensuring each goes through our 115-point pre-publish checklist and includes custom images.
• Develop corresponding email campaigns to promote the blog posts.

Social Media Essentials:

• Set up and optimize social media profiles.
• Schedule and post the first set of social media posts to promote the blog content.

Customer Stories:

• Continue creation of customer spotlight, use case or case study.
• Produce and distribute the story across social and sales channels.

Analytics Setup:

• Configure and optimize analytics tools to track performance metrics (e.g., Google Analytics, social media analytics, Hubspot dashboards).

Quick Wins Implementation:

• Identify and implement quick-win SEO tactics (e.g., on-page SEO improvements, keyword optimization).
• Launch initial paid advertising campaign with a focus on immediate impact.

Client Meeting & Performance Review:

• Conduct a monthly performance review meeting to demonstrate accomplishments and plan for the next month.

• 3 Blog Posts: Each post goes through our 115-point pre-publish checklist, is at least 2,000 words, and includes custom images.
• 3 Email Campaigns: Emails promoting the blog posts, with copy and visuals created by our team.
• 1 Customer Spotlight, Case Study, or Use Case Asset: Highlighting customer success stories.
• 1 Offsite Article Creation: Develop a high-quality article for offsite placement.
• 1 Offsite Article Placement: Place the article on a website with Domain Authority 40+ through manual outreach.
• 3 Social Media Posts: Posts promoting the blog posts, managed by the client's social media manager or posted by us if access is provided.
• 1 Audiogram: Audio snippet promoting content.
• 1 Video Snippet: Short video highlighting key content or customer success.
• Sales Enablement One-Pagers: Collateral to support the sales team.
• Client Meeting & Performance Review: Monthly performance review to discuss accomplishments and plan next steps.

Content Production:

• Continue producing high-performing content, expanding to more blog posts and articles.
• Create the second core written asset and corresponding audiogram.

Social Media Management:

• Increase the frequency of social media posts.
• Engage with followers and build a community around your brand.

Brand and Positioning Refinement:

• Conduct more in-depth A/B testing on messaging and positioning.
• Analyze test results and refine brand messaging accordingly.

Customer Stories:

• Create and distribute the second customer story.
• Analyze test results and refine brand messaging accordingly.

Sales Enablement Content:

• Develop sales enablement one-pagers and other collateral to support the sales team.

• 3 Blog Posts: Each post goes through our 115-point pre-publish checklist, is at least 2,000 words, and includes custom images.
• 3 Email Campaigns: Emails promoting the blog posts, with copy and visuals created by our team.
• 1 Customer Spotlight, Case Study, or Use Case Asset: Highlighting customer success stories.
• 1 Offsite Article Creation: Develop a high-quality article for offsite placement.
• 1 Offsite Article Placement: Place the article on a website with Domain Authority 40+ through manual outreach.
• 3 Social Media Posts: Posts promoting the blog posts, managed by the client's social media manager or posted by us if access is provided.
• 1 Audiogram: Audio snippet promoting content.
• 1 Video Snippet: Short video highlighting key content or customer success.
• Sales Enablement One-Pagers: Collateral to support the sales team.
• Client Meeting & Performance Review: Monthly performance review to discuss accomplishments and plan next steps.

Content Production:

• Ramp up content production to full capacity.
• Implement additive scheduling for social media to ensure a continuous flow of fresh content.

Search, Sales, and Social Integration:

• Integrate content across search, sales, and social channels for a cohesive marketing strategy.

Customer Stories:

• Create and distribute the third customer story.
• Utilize stories to influence prospective customers and build trust.

Social Media Influencer Strategy:

• Develop and implement a strategy to engage with social media influencers.

Analytics Refinement:

• Refine analytics tracking and reporting for more detailed insights.
• Use data to identify opportunities for improvement and optimization.

Monthly Review Meeting:

• Conduct a comprehensive review meeting with the dedicated account manager.
• Discuss progress, challenges, and future strategies.

Long-Term Strategy Development:

• Develop a long-term strategic plan based on the insights gathered over the past 120 days.
• Focus on sustaining growth and maximizing ROI.

• 3 Blog Posts: Each post goes through our 115-point pre-publish checklist, is at least 2,000 words, and includes custom images.
• 3 Email Campaigns: Emails promoting the blog posts, with copy and visuals created by our team.
• 1 Customer Spotlight, Case Study, or Use Case Asset: Highlighting customer success stories.
• 1 Offsite Article Creation: Develop a high-quality article for offsite placement.
• 1 Offsite Article Placement: Place the article on a website with Domain Authority 40+ through manual outreach.
• 3 Social Media Posts: Posts promoting the blog posts, managed by the client's social media manager or posted by us if access is provided.
• 1 Audiogram: Audio snippet promoting content.
• 1 Video Snippet: Short video highlighting key content or customer success.
• Sales Enablement One-Pagers: Collateral to support the sales team.
• Client Meeting & Performance Review: Monthly performance review to discuss accomplishments and plan next steps.